Brand Tracking

  • Brand Health

    Track awareness, consideration, usage, loyalty, and differentiation with trend-safe measures, consistent sampling and weighting rules, and clear interpretation standards, so shifts reflect real market movement rather than instrument drift or methodological noise.

  • Brand Positioning

    Test which messages land, for whom, and in what contexts, then map results to segments and channels, document what “winning” means, and translate evidence into messaging guidance teams can apply without creative guesswork.

  • Corporate Reputation

    Measure trust, credibility drivers, issue sensitivity, and leadership perception with repeatable metrics, then identify early warning signals, stakeholder-specific risks, and the narratives most likely to erode confidence so leaders can act before damage compounds.

  • Competitive Benchmarking

    Quantify comparative perception, share-of-mind, and preference shifts against defined peer sets, then link movements to campaigns, product changes, and external events so competitive deltas become explainable and actionable, not just interesting.

BACK