About us
We help organizations make evidence the operating system for decisions
Who We Are
Mod7 builds modular research systems for decision-makers. We synthesize original research, first-party data, syndicated sources, and market signals into a single, decision-ready view.
Our team has led programs blending quantitative research with qualitative depth across technology, media, and advertising. We get up to speed fast and deliver guidance you can audit and act on.
Mission
We help organizations make better, faster decisions by designing modular research systems that synthesize original research, first-party data, syndicated sources, and market signals into a single-ready view.
Vision
Make evidence the operating system for decisions: a living, verifiable research architecture that guides long-range direction and powers day-to-day choices.
Our Values
Modular by design
We start simple and scale smart. Every engagement solves the problem in front of you today and connects to what you will need tomorrow. If a single study is enough, we do that. If a system is warranted, we design for it.
Evidence first
We show how the evidence tests the hypothesis, and we make our reasoning verifiable so you can see the answer and the logic behind it.
Rigor at speed
We move fast and keep our standards front and center. We set clear timelines, surface changes early, and make the process from inputs to conclusions traceable. Speed never excuses sloppiness. Thoroughness never excuses delays.
Earned trust
We treat people and data with respect. We are transparent about what the evidence says and what it cannot tell you. We state our assumptions and their limits, so decisions are made with eyes open.
Plain talk
We make complex things understood. We say what we found and what it means in clear, direct words. Visuals and language are for clarity, not decoration.
Accountable to outcomes
We set success metrics up front, report results with context, and state the limits of the findings. Recommendations link to actions you control. Value created, not volume, is how we measure our work.
Steadfast integrity
This is how we show up. We are direct, we keep promises, and we respect the time and data entrusted to us. We take the right path over the easy one.
Contact Us
Mod7 works with teams that want evidence they can act on. Whether you need a focused study, an ongoing measurement program, or senior leadership to raise the bar internally, we’ll meet you where you are and build from there.