CX Strategy

  • Driver Analysis and Prioritization

    Separate signal from noise using validated models, stability checks, and segment cuts, then prioritize the few drivers that move outcomes materially so teams focus resources where impact is measurable, not where opinions are loudest.

  • Journey and Pain Point Diagnosis

    Map journeys by task and context, identify breakdown points and root causes, and translate findings into fixable hypotheses so teams understand not only where friction occurs, but what changes are most likely to remove it.

  • Opportunity Sizing

    Estimate impact with transparent assumptions, define ranges rather than single-point claims, and connect the upside to controllable actions so resourcing decisions are grounded in plausible value, not optimistic projections.
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